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Wednesday, 22 October 2008 |
By Todd Brown
 Many chiropractors are sitting on untapped profit centers, without even realizing it. There's a simple, work-free chiropractic marketing way to generate additional cash flow every month... maybe even every week... that few chiropractors realize. I'm talking about a way to deliver additional needed value to your patients, while generating extra cash flow for your practice, with you doing very little work, if any.
The profit center(s) I'm referring to is a form of strategic alliances that allow you to leverage the knowledge of other local professionals.
Let me give you a chiropractic marketing example of how this could easily work for you:
First, you begin by surveying your patients to find out what health, wellness, fitness, or nutritional information they are most interested in.
As a side note, you should be surveying your patients on a regular basis as part of your overall chiropractic marketing plan, regardless of whether you use this "zero-work profit center" method or not. Regular surveys give you the opportunity to uncover any unmet needs of your patients, and hence open up an opportunity for you to |
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Last Updated ( Wednesday, 22 October 2008 )
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