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Monday, 24 November 2008 |
By Todd Brown
 If you're at all like me, you've been paying close attention to the two presidential candidates and the promises each have been making.
Personally, I don't watch much TV. But, when I do, it's typically "Hannity and Colmes" or Glenn Beck or one of the other political news programs.
As a marketer, I'm not only interested in what they have to say about their policies and values for my family (and chiropractic), I'm also fascinated with how they campaign and position themselves to Americans. There's a treasure trove of marketing and practice-promotional nuggets we can reap from even a cursory observation of what we see from both campaigns.
For example, one thing both campaigns attempt to do... often times quite poorly... is align their candidate's message with the what American's are thinking and feeling.
In other words, advisors behind both of the presidential parties understand that in order for their candidate to deliver a powerful and impactful message, its contents need to line up with what is already important and relevant to people.
This is a powerful persuasion idea that |
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Last Updated ( Monday, 24 November 2008 )
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